Pad Deco


We pride ourselves sourcing beautiful and undiscovered products from our travels around the world, discovering new artists, designers and makers allows us to offer our customers the latest in the ever-changing and wondrous world of interiors and home decor. Our creative courses and accredited training portfolio serves to support those seeking knowledge and accreditation for industry and personal interest.

Pad Deco offers an approachable and inspiring experience; we have a fabulous home interiors shop in the vibrant city of Cardiff where you can treat yourself to a unique artisan-made item or browse our ‘Choices Area’ where we can guide you through a selection of some of the best designer fabrics and wallpapers around, or visit our fantastic new online store.

Pad Deco is the collaborative vision of Penelope Allen, International award-winning interior designer and Joseph Lloyd, business trainer and entrepreneur. Their vision was to create a brand that would encompass trendsetting design and training with empowerment at its heart. Having both created successful businesses in their own right, they saw a need to support young creative people seeking to find their own paths into the workplace and into business.

Penny & Joe also had a passion to create a totally unique retail experience that would tantalise and intrigue! The Pad Deco team are diversely creative, from interior designers to artists, illustrators, ceramicists, jewellers to down-right good customer service consultants, following one quest: help clients exceed their design expectations.

We also believe in training the next (and current) generation; we feel there is little provision when it comes to matching highly talented and creative graduates with great employment opportunities and work experience. Our aim is to teach, mentor, and train while encouraging internships, placements and additional qualifications. Our passion for training also lies within the small creative businesses who may need advice and direction when it comes to the next step, cracking the market, taking that big order, etc. As ethical designers, we passionately believe in giving our customers the confidence to make their own decisions when it comes to updating or renovating their homes. We also offer accredited training in Ductwork, assisting workers in obtaining the necessary qualifications to obtain their cards.

We hold talks, presentations, seminars and host Q & A sessions so that customers can ‘pick the brains’ of our award winning team. We want to demystify interior design and arm our customers with self-belief, control and inspiration.


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